For a while, I have been talking about how Apple has not been very innovative in creating devices that creatives can use in their workflow. Sure, Apple makes great products, but unfortunately, Apple simply isn’t focused on building products for creatives anymore. Instead, Apple is focused on building devices for consumer audiences.
Sure, Apple does build a few high-end devices that creatives can use, like the Mac Pro, but aside from a few cosmetic differences and hardware updates, there isn’t much difference between a high-end Apple computer on the market today, and one that was for sale a few years ago. The same also applies to their line of tablet devices. Apple tablets aren’t that much different today than they were when they were first announced. In addition, while the iPad is a fantastic device for consuming content, it’s terrible at creating it, and Apple doesn’t seem to have any plans to change that in the near future.
While Apple hasn’t been focused on creatives for a while, other manufacturers, like Microsoft, are building some exciting new devices that have changed the way creatives can interact with their work. That is why I have been wondering lately, if Microsoft is the new Apple. If Microsoft is as focused on creatives today, as Apple was 10-20 years ago.