Last fall, I was hired by Nordstrom to shoot behind the scenes photos during their photo shoot with Olivia Palermo at the beautiful Spring Studios in New York City. As you know, I love shooting behind the scenes photos, and was thrilled to have the opportunity to work with Nordstrom, Olivia Palermo, and photographer Jason Kim on this project. I’ve included a few of my favorite shots from the day below but you can also see the behind the scenes video that Nordstrom produced here.
The Asia Fashion Collection is an incubation project that contributes to the development of the fashion industry in Asia. Promising young fashion designers from Asia are selected by the Taiwan Textile Federation and the Hong Kong Trade Development Council to make their runway debut at Mercedes Benz Fashion Week. This season, six designers including TSUBASA SHINYO, ZOKUZOKUB, Old honey, Noirer, Athena Chuang, and NelsonBlackle were chosen to present their designs in New York. Below are my shots of their collection presented on February 14, 2015 at Lincoln Center.
Here are the looks from the Sally LaPointe Fall/Winter 2015 Collection shown at the Skylight Modern on February 13, 2015.
Earlier this week, I had the opportunity to shoot backstage and riser photos for Thomas Wylde Maison’s fall/winter 2015 collection. Thomas Wylde Maison was founded by fashion industry veteran Paula Thomas in 2006, and this was their first runway show. The collection featured an elegant and sophisticated mix of both patterned prints and solid neutral colors that looked absolutely beautiful. You can see their entire collection below. All photos are by Grant Friedman.
One of the first things I do when I arrive on set to shoot behind the scenes photos is to stake out the studio and see how things look. Everything in the room affects how my photos will turn out, so for me, it’s important to see how things take shape before I start to shoot. How many people are on set? How large is the space? What does the lighting set up look like? And are there any props that are being used on set? These are all things that I take into consideration.
As the husband and photographer of a fashion blogger, I often find myself attending shopping events for various brands with my wife. Brands will often invite bloggers and shoppers into their stores to celebrate the launch of a new line of clothing, an anniversary, or store opening. Shopping parties usually involve lots of champagne, bite-sized snacks, lots of cupcakes, as well as a few purchases along the way.
I actually enjoy attending these events with my wife. Most men know what it’s like to go shopping with their wife or girlfriend. It’s usually awful. Fortunately, shopping events are not like that; they are actually fun. I don’t have to hold my wife’s purse, and I don’t have to stand there by myself while she tries on outfit after outfit. Instead, I get to sip on champagne, socialize with other bloggers, and eat free snacks.
While I do enjoy these events, I’m not necessarily these brands’ target audience. That is why I was excited to hear that Reiss was hosting a mens’ event at their Soho location to celebrate the launch of their new Autumn/Winter 2014 Tailoring Collection.